Blog

Posted On: April 23, 2015
Last week Tourism Saskatchewan launched a new campaign that embraces who we are in Saskatchewan, and what we offer for vacationers. Traditional tourism campaigns rely on traditional sales techniques to convince the viewer to vacation here. A jingle.  Beautiful places & events that bring smiles. A list of the usual attributes, often at a youthful, energetic pace. These days this has a name: Conformity. But vacation experiences aren’t transactions stored in the ‘logical’ left brain. They...
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Posted On: April 16, 2015
Okay, let’s be honest, telecommunications isn’t serious. It’s seriously important to our lives, but it’s fun business. It connects you with your friends, to the world, and brings the stories and shows you love right to your preferred screen. Because of this, we knew that the advertising couldn’t take itself too seriously. So, we had a little fun with AccessEVO and HyperSpeed. The idea sprang from wanting to bring the technology to life. Rather than just show the digital box, we wanted to...
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Posted On: March 03, 2015
Marshall McLuhan once famously said that the “medium is the message”. Then, famously, no one could agree on what that meant.  For the 2015 Casinos Regina and Moose Jaw promotion, we opted to go straight literal with it. Our message for Casinos Regina & Moose Jaw this year is huge. It’s massive. It’s OVER THE TOP. Sometimes you don’t just say something loudly, you say it big, too. We wanted something eye-catching that would blare as loudly as the all caps above, so our team worked closely...
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Posted On: February 11, 2015
Relaxation sessions, brainwave analysis—those are a couple of the new research techniques we learned about last week.  Sound crazy? Maybe, but you’ll recognize a campaign that used brainwaves to develop its creative and strategy. Advertising research strategist Majid Khoury was in Regina for a presentation sponsored by the MRIA Prairie Chapter and Insightrix. With over 28 years of experience in advertising and branding research he also explored best practices—starting with the question not...
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Posted On: February 03, 2015
Hashtags are like perfume—a little goes a long way. Even Jimmy Falon thinks so.   Legend has it, the hashtag dates all the way back to 2007. It wasn’t until 2009 that microblog site Twitter and macroblog site Tumblr hyperlinked the hashtags, moving them from the realm of something no one really understood, into the world of functioning metatag. Hashtags started as something like an after-thought, a conversation add-on, or a conclusion. It’s not uncommon to see something like “Hanging out...
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