Posted On: July 09, 2014
Being focused on one direction might seem like a handicap to innovation. After all, don’t you need freedom to innovate? If you’ve ever sat down with a blank sheet of paper and no objective other than to “create”, you know there’s nothing more terrifying. We need direction to create.
A clear brand focus makes innovation possible.
Pam Klein shared with the team a recent TEDtalk from Joi Ito, Want to innovate? Become a "now-ist". Joi’s talk isn’t about branding, but the analogy is clear:...
Posted On: July 04, 2014
In May, our Interactive Team Lead Scott became a Certified Usability Analyst and it’s not just a feather in his cap, it’s an internationally recognized certification adding to his wealth of web design knowledge.
What is a Certified Usability Analyst? Imagine you hired a contractor to build your house. He’s a great guy and a talented carpenter. He gets to work building you the house you’ve told him about; big kitchen, walk in closets, five bedrooms and three baths.
The day you get your...
Posted On: June 26, 2014
You don’t have to live in Saskatchewan to know that Rider Nation is vast and vocal. Forty-five per cent of Rider Nation is women—women who know and love the game and who want to be able to wear the colours of their team.
The Riders have always known this, and they’ve worked hard to find designer merchandise that allows women to wear their Game Day best on any day they feel like showing off their passion. The Riders’ women’s lines are tailored and versatile and aren’t all painted pink like...
Posted On: June 24, 2014
On April 16, Google+ started offering promoted posts, and less than a month later Pinterest launched a trial of promoted Pins with select advertisers. Three weeks ago, Instagram announced the rollout of embedded feed ads, and a fortnight ago Yahoo announced that sponsored posts will start to fill Tumblr dashboards. (We’re trying to bring fortnight back, just go with it).
These announcements mean that advertising will soon be embedded on the newsfeeds and dashboards of the most popular...
Posted On: June 11, 2014
CASL (sounds like castle, but is less fun in real life) is Canada’s Anti-Spam Legislation, which will be put into effect on July 1, 2014.
At its most basic, CASL is the federal government’s answer to Spam and scams. The legislation will protect Canadians from these two e-scourges by prohibiting the transmission of electronic marketing messages without the express consent of the recipients.
So, while this will hopefully put an end to that pesky Nigerian prince who keeps emailing you, or...