Blog

Posted On: November 18, 2014
Changes are coming and they will affect your brand’s Facebook posts. Facebook surveyed hundreds of thousands of users about the newsfeed. What do people want to see less of? Your sales pitch. Facebook announced tighter rules around posts with overtly promotional content. Anything Facebook views as too promotional or salesy will not make the newsfeed cut. See the picture above for an example of a whole lot of sales talk.  But, this doesn’t mean fewer ads, in fact, it doesn't apply to ads...
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Posted On: September 10, 2014
The powers that be at Google have spoken, and they’ve named us Partners. We even have a badge to prove it. So, how does our partnership with Google help our partnership with you? To become Partners with Google, our media team had to undergo training, and testing. As an agency, we’ve also had to demonstrate our commitment to best practice in adwords. But further to that commitment, we had to maintain a threshold of excellence on all of our existing accounts for the duration of our...
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Posted On: August 27, 2014
You may have noticed some chatter (ranging from disgruntled to intrigued,) about a little billboard with a big Saskatchewan salute.   Murmurs started with news of a billboard outside BC Place. Then, this week, news broke in Winnipeg about a billboard in their neighbourhood with a similar message. Boasting “Green is the new orange” (substitute opponent’s jersey colour), these billboards were placed outside opposing stadiums leading up to their match-up with the Riders.   The billboards;...
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Posted On: July 09, 2014
Being focused on one direction might seem like a handicap to innovation. After all, don’t you need freedom to innovate? If you’ve ever sat down with a blank sheet of paper and no objective other than to “create”, you know there’s nothing more terrifying. We need direction to create.  A clear brand focus makes innovation possible. Pam Klein shared with the team a recent TEDtalk from Joi Ito, Want to innovate? Become a "now-ist". Joi’s talk isn’t about branding, but the analogy is clear:...
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Posted On: July 04, 2014
In May, our Interactive Team Lead Scott became a Certified Usability Analyst and it’s not just a feather in his cap, it’s an internationally recognized certification adding to his wealth of web design knowledge.   What is a Certified Usability Analyst? Imagine you hired a contractor to build your house.  He’s a great guy and a talented carpenter.  He gets to work building you the house you’ve told him about; big kitchen, walk in closets, five bedrooms and three baths. The day you get your...
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