Posted On: March 03, 2015
Marshall McLuhan once famously said that the “medium is the message”. Then, famously, no one could agree on what that meant. For the 2015 Casinos Regina and Moose Jaw promotion, we opted to go straight literal with it.
Our message for Casinos Regina & Moose Jaw this year is huge. It’s massive. It’s OVER THE TOP. Sometimes you don’t just say something loudly, you say it big, too.
We wanted something eye-catching that would blare as loudly as the all caps above, so our team worked closely...
Posted On: February 11, 2015
Relaxation sessions, brainwave analysis—those are a couple of the new research techniques we learned about last week. Sound crazy? Maybe, but you’ll recognize a campaign that used brainwaves to develop its creative and strategy.
Advertising research strategist Majid Khoury was in Regina for a presentation sponsored by the MRIA Prairie Chapter and Insightrix. With over 28 years of experience in advertising and branding research he also explored best practices—starting with the question not...
Posted On: February 03, 2015
Hashtags are like perfume—a little goes a long way. Even Jimmy Falon thinks so.
Legend has it, the hashtag dates all the way back to 2007. It wasn’t until 2009 that microblog site Twitter and macroblog site Tumblr hyperlinked the hashtags, moving them from the realm of something no one really understood, into the world of functioning metatag.
Hashtags started as something like an after-thought, a conversation add-on, or a conclusion. It’s not uncommon to see something like “Hanging out...
Posted On: January 29, 2015
Did you know that you can actually get paid to wander the fields, lakes, hills and towns of Saskatchewan? It’s pretty cool, and we wanted more people to know about the best job in province.
Until this year, The Ministry of Parks, Culture and Sport had never put paid media behind an awareness campaign for the Saskatchewanderer. But this year, with the torch being passed and the search for the new candidate looming we thought it was an opportune time to remind people about how much greatness...
Posted On: January 22, 2015
We love a good chat over a hot cup of coffee.
In most rural communities, the coffee shop is the place to be. It’s the message board, the water cooler, the party line and the hitchin’ post all rolled into one. Now you can join right in. Timmys now has a TV station, and it’s playing all our favourites.
It’s helping our clients reach rural markets. For Access Communications, who are spread across the province, but aren’t everywhere in the province, we need to find ways to reach small...