It was a solid move from the Rider organization, a one-page ad that did a lot more than thank the Ti-Cats and their fans for their passion and an amazing Grey Cup. Not only did the ad, a spread in the Tuesday Hamilton Spectator, receive a lot of attention from Rider Nation, it was picked up by local and national news sources.
Host of CBC's Morning Show - Sheila Coles
What's great about the delivery is not only is it classy, it really reinforces who the Riders are, a brand that understands their customers - the fans. The Riders strive to be the best on and off the field, and it's moves like this that elevate them to that position.