This week join David's conversation with the President and CEO of Great Western Brewing. Michael shares his insights on challenges facing the beer industry, trying to keep up with the changing tastes of millennials and lessons learned with Great Western. 

He has advice on storytelling how Great Western has brought its unique story to life in all aspects of the business. Most of all, he shares the importance of authenticity. Even though he's president, he sees his role often as Chief Storyteller.

Listen here!