The Canadian Western Agribition, is the largest livestock show in Canada. Last year Canadian Western Agribition was recognized for marketing and promotions at the Paragon Awards and won the Marquee Event of the Year at the Saskatchewan Tourism Awards of Excellence.
Its attendance and economic output is mind boggling. In 2015 attendance was the highest it’s been in six years with over 130,000 visitors, including guests from 70 different countries.
Sarah Novak, Marketing Manager for Agribition joins the podcast to share the challenges of marketing an annual event. Sarah shares ideas that are working, what they are trying new this year and the lessons she’s learned.