What's it like to open a major project for Saskatoon, Saskatchewan, and Canada?
Alison Murawsky is Director of Marketing for the Remai Modern, and joins David Bellerive on this week's episode of Lessons Learned in Marketing. She talks us through the opening and getting ready for a new operation.
Alison shares the breadth of programming that occurs at the Remai, which highlights the marketing challenge her small team faces.
We talk about target audiences and messages for those audiences. How they prioritize their messages and capitalize on earned media.
The hub of their content is the Remai website, which becomes a place to find all the information they need, as well as explore specialized information, and even experience the gallery online through web commissions.