Episode 3 of Lessons Learned in Marketing is up and features a conversation with Mark Watson, Vice President of Marketing for Great Western.
Mark and I start by looking back at how he arrived in Western Canada working with Great Western. That history in consumer packaged goods influences the work he is doing with Great Western.
We wind our way to creative briefs, and Mark shares his strong belief in the power of a great creative brief. Then we wrap up with a discussion on the importance of trust.
This podcast is a lot less tactical than the previous two, but there are always some lessons to be learned...