Look around. How much of your surroundings would you guess an engineer or geoscientist had some part in? If you aren’t sure, you’re not alone. But the truth is, they’ve been involved in almost everything.
To raise awareness for the Association of Professional Engineers and Geoscientists (APEGS), we’re helping the public see what engineers and geoscientists do, and learn about the specialized knowledge they need to have. The "We See More" campaign, now in its third year, includes ads that point out their part in the technologies we take for granted, while other ads take viewers behind the scenes—by superimposing the plans and diagrams used by engineers and geoscientists onto the structures they build and maintain.
The campaign has grown awareness and has helped people understand the importance of having certified engineers and geoscientists on projects. Even those projects you may not think would require an engineer or geoscientist.
Our 2013-2014 research revealed a much needed jump in awareness for this invisible, yet vital group of experts.
Here is the TV spot: