LLM 15 - Miriam Johnson & The Saskatchewan Roughrider Football Club
On this week's episode, enjoy a conversation with Miriam Johnson, Marketing Director for the Saskatchewan Roughrider Football Club. It's never dull to be marketing the Saskatchewan Roughriders, but this year presents some unique challenges. The new stadium will mean an entirely new experience for every Rider fan.
As the club enters into the unknown, I ask Miriam about their approach. Miriam shares new research about the Saskatchewan Roughrider fan and how they deliver their message directly to fans with content development.
Enjoy the show!
You can connect with Miriam on Linkedin.
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