LLM 29 Bruce Walsh, U of R Press
Book publishing and marketing?
Bruce Walsh has taken books nobody wants to read, on topics nobody wants to hear about and turned them into national best sellers. Academic books.
There's a lot to learn about marketing from Bruce Walsh and the work of the University of Regina Press.
A veteran of the book industry, Bruce has transformed academic publishing and publishing.
Leading scholars are now coming to the University of Regina Press. In our conversation, Bruce talks about the U of R Press vision, its passion, and commitment to an idea. From simple marketing tactics to the big idea, Bruce is one of my favourite people to speak to.
Enjoy the conversation