LLM 42 Cory Daubenfeld Sask Express
On this episode we talk rebranding with a non-profit. Saskatchewan Express is in the midst of a transition with Danny Balkwill taking over Artistic Direction from the legendary Carol Gay Bell.
The transition provided the organization an opportunity to refresh their image. Cory shares the process they went through, from seeking approvals, managing the brand discovery and working with a partner to develop the brand identity.