LLM Episode 11 - Kevin Hayes Digital and Media Strategist
On this week's show, a conversation with Phoenix Group Director of Digital and Media Strategy. Kevin Hayes shares a recent campaign for STC. The campaign was entirely digital and focused on having people sign-up for STC's Ride Rewards program. Kevin talks about the strategy, the media buy and results. Also we talk about what worked well to build on for the next time, and what tactics were a complete waste of time.
Enjoy the conversation!