Grey Cup 101 Festival

A look for Canada’s party
A look for Canada’s party
We built an identity program for the Grey Cup 101 festival that pulled colours and styles from the entire CFL.
The Celebration in Rider Nation
The Celebration in Rider Nation
Illustrations led the design with multiple drawings that could be used separately or combined for a flexible but strong brand presence
Multifaceted execution
Multifaceted execution
From the airport welcoming, to flags, banners and wraps, the design cold adapt and present a fresh look in every environment.
Champion design
Champion design
The design carried through to the thank you cards given to volunteers and VIPs.
Gift Box
Gift Box
The flexibility of the design is really showcased in this gift box for major sponsors.