Tourism Saskatchewan

Fishing for fishermen
Fishing for fishermen
Our media team used detailed research and Google tags to find and convert the right fishermen!
Partners and value added
Our media team look to build more than a buy, they build partnerships that garner added media, like this ad on a popular fishing site.
A/B testing to find the right lure
A/B testing to find the right lure
We tracked fishermen through our online ads and kept encouraging them to pick up the Saskatchewan Fishing and Hunting guide.