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Sports marketing is about being a fan. It's less about the game itself, and more about everything else. Find the insights that drive the fans then create campaigns that light the fire or throw fuel onto the fire.
Creating the visual identity for Canada’s party
Grey Cup 101 Festival
Designing a brand for all of Canada
The 2014 Saskatchewan Roughriders campaign
The Riders sack their opponents at home!
The Riders connect with fans like never before
It’s not all about the football
A campaign to encourage respect for officials
Of all the things that bring players together, it's razzing for losing that is the most fun
WCLC Sport Select 2015
When you have a stake in the game, every moment counts. The anticipation of waiting to see the outcome can feel like slow motion.
WCLC Sport Select 2017
A ticket can change just as quickly as a play.
WCLC Sport Select 2016
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