The plumber’s truck theory of branding.


If your plumber shows up to your home in a beat-up dirty old van you will have some serious reservations about his or her work.

Whether you care to admit it or not, we judge books by their covers all the time.

Invest in your businesses. Consistently.

Your competitor is looking at what you are doing, and trying to do it better. You should be too.



Posted by David Bellerive. David is Vice President of Creative and Interactive for the Phoenix Group.