https://thephoenixgroup.ca/blog/celebrating-national-cartoonist-day What is National Cartoonist Day? Since 1999, National Cartoonist Day has celebrated the the impact of cartoonists past and present and the effects of the cartooning industry on society and in popular culture. When is it? Today! May 5th. The day after Star Wars Day. Why May 5th? The National Cartoonist Society chose this day to coincide with the first appearance (in colour) of the once... https://thephoenixgroup.ca/blog/how-to-water-your-creative-brain Exercises that Lead to Big Ideas People often describe me as a creative person, but what does that really mean? Aren’t we all creative to some degree? Coming up with a faster route to work, trying out a new recipe for dinner, or figuring out how to decorate your newly painted living room are all forms of creativity. When we think of creative people, we typically think of the ones with the... https://thephoenixgroup.ca/blog/online-reviews---the-secret-recipe-that-will-get-you-business He Said She Said Let me take you back to 1999, you were still renting movies at Blockbuster, waiting for your dial up to connect and stressing about Y2K. This is also the year that online review websites started to pop up, like rateitall.com, deja.com and Eopinions.com. Back then, these sites were just a lot of companies poking at each other, trying to make their competitors look bad. Consumers... https://thephoenixgroup.ca/blog/how-blogs-can-benefit-your-business In a digital landscape dominated by brand goliaths and ever-changing best practices, it’s crucial to remain both relevant and visible in the online realm. For a business to be found, it must be able to be seen. Now, while this practical theory may seem simple in nature, it’s quite the contrary. With Google’s G Suite hosting over 6 million paying businesses1, remaining—or... https://thephoenixgroup.ca/blog/staying-productive-in-a-pandemic When the pandemic arrived and exploded back in 2020 (was it really that long ago???) we have all had to adjust and adapt to a different life at work. Zoom calls and working remotely from home have become standard now that we live in the “new normal.” This has affected office dynamics and practices, but whether we work at the office or at home we still have to get the job done and make... https://thephoenixgroup.ca/blog/a-day-in-the-life-of-a-content-lead A fairly new career in the marketing field. What does that fancy title even mean? It’s interesting to think about all the new jobs that have emerged over the years due to our ever-changing and growing digital lifestyle. Bloggers, App Developers, SEO Specialists, Content Leads and more! I know that when I first entered University, creating content was not what I was dreaming of doing for... https://thephoenixgroup.ca/blog/a-day-in-the-life-of-a-writer “There is nothing to writing. All you do is sit down at a typewriter and bleed.” Ernest Hemingway Now, while I’ll refrain from delving into the depths of seeming despair, I’ll rephrase Ernest Hemingway’s timeless, poetic statement: The art of writing is dependent upon one being able to bare their soul in a raw, honest manner. In the midst of the 21st century,... https://thephoenixgroup.ca/blog/the-top-five-ways-your-blog-can-help-meet-marketing-campaign-goals By Jessica Bickford, Writer at Phoenix Group Blog on blog action So, it’s come to this. Blogging about blogging on the Phoenix blog. You knew it had to happen and so did we. Blogs aren’t dead, they just aren’t always the diary-style entries you may associate with the term. Now many businesses have their own blogs and if they’re being used right, those blogs are helping... https://thephoenixgroup.ca/blog/a-guide-to-communicating-with-indigenous-audiences In the spirit of reconciliation, strategic communicators need to take the time to understand what is being asked of them in this ongoing process. Reconciliation has elements of truth, justice, forgiveness, healing, restitution, and love. Supporting reconciliation efforts means working to overcome the division and inequality between Indigenous and non-Indigenous people. Collective... https://thephoenixgroup.ca/blog/influencer-marketing-from-a-different-perspective Influencer marketing has been a popular tactic in the marketing world for many years now. It’s taken shape in different ways over the years—from fictional figures to celebrities to everyday people acting as ambassadors to brands. When a marketing tactic and the culture surrounding it evolves as often and as quickly as influencer marketing does, it’s sometimes good to cut through...