On April 16, Google+ started offering promoted posts, and less than a month later Pinterest launched a trial of promoted Pins with select advertisers. Three weeks ago, Instagram announced the rollout of embedded feed ads, and a fortnight ago Yahoo announced that sponsored posts will start to fill Tumblr dashboards. (We’re trying to bring fortnight back, just go with it).
These announcements mean that advertising will soon be embedded on the newsfeeds and dashboards of the most popular social media channels, representing just another evolution in the inevitable for online marketing.
Each social channel has its own content niche, meaning marketers will have to be even more in-tune with their demographics, brand and advertising on the World Wide Web. And that’s where we can help.
True, the world of online marketing is trendy and might feel like an illogical fit for certain brands. But we think of it this way; in the 1960s advertising agencies were having the same talk with their clients. TV had been around for a while but it still felt relatively new and a little uncharted. That same feeling of “no one will see this” or “our audiences don’t use these channels” is pretty standard for today’s polymorphous online marketing.
Print, TV and radio are now often referred to as “traditional marketing”. But “traditional” is a bit of a misnomer, bringing up images of an old bearded man cranking a phonograph (I’m actually not even sure if that’s the right word, it just sounds really old).
Don’t worry – using “traditional” media doesn’t make you that old bearded man. It’s all about finding the right fit for your brand and then developing stand-out content for the appropriate channels. You can let our dedicated teams do the heavy lifting and manage the details of these new media options so you can focus on all of the other work you’ve got on your plate.
Social media and online marketing can be a little scary, but we’re here to pave the way with you. In fact, you can tweet us @TheBurningBird if you want to talk about how we can help. Or give us a call—we haven’t done away with the phones yet.
Posted by Sam Karikas. Sam is the Senior Writer and Social Media Manager at Phoenix Group.