Google has introduced a new tool to help improve your website speed.

My first reaction is usually, if Google is giving out tools, they expect us to use them — and generally it’s good to be on Google’s positive side.

Here is their thinking.

Most people will drop a slow site rather than wait for it to load. We expect a page to load in two seconds or less. And nearly half of us will leave a website if it takes more than three seconds to load.

Knowing users have a tendency to drop slow sites is reason enough to pay attention to your site speed, but also recognize that Google also wants to provide the best results to search inquiries, so they reward faster sites with better placement. 

To determine where your site sits in the eyes of Google they provide Google Page Speed Insights.

With Google PageSpeed Insights, you can quickly diagnose what’s slowing your web page down. The tool performs site tests and ranks your site with a score. The goal is to get as close to 100% as you can.

A slow website can be caused by any number of things from files that are too big to poor HTML.

Google Page Speed Insights will deliver a score for your site on mobile and desktop. 

Our developers achieved a 100% score with the OH! Media desktop site, fairly quickly. Our Phoenix Group site, on the other hands, needs work! (It's on our list of to dos!) 

Click here to test your website speed.

If you would like help improving your web speed the OH! Media team would be happy to work with you. Once your site is optimized you should benefit with higher rankings on Google. 

Posted by David Bellerive. David is Vice President of Creative and Interactive for the Phoenix Group.