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Advertising, Strategy

By Jessica Bickford, Writer at Phoenix Group Blog on blog action So, it’s come to this. Blogging about blogging on the Phoenix blog. You…

Advertising, Strategy

In the spirit of reconciliation, strategic communicators need to take the time to understand what is being asked of them in this ongoing process.…

Another new platform to wrap your head around The ever-changing world of social media has done it again. The latest and greatest social platform…

The introvert experience To preface this piece, the concepts of introversion, extroversion, and even ambiversion are loose at best and driven by the…

A Quick Look Back at Social Media in 2020 2020, the year of the lockdown! And what did we do with ourselves during this down time? We turned to our…

Influencer marketing has been a popular tactic in the marketing world for many years now. It’s taken shape in different ways over the…

Oh god, not another brainstorming meeting Right?! What I’m going to call “traditional” brainstorming leaves a lot to be desired.…

What is a creative concept? Every new product or service wants to be noticed in a crowded marketspace. But if you haven’t spent the time…

Blogs have been around for quite some time now (since 1994 actually – isn’t that wild?). Not only have they become a popular channel to…

The Versatility of Voice I love writing for human voices. Maybe you’ve found this blog because you struggle with it and want some tips to make…

Social media management: the perfect juggling act Social media management is one of those jobs that ten years ago, you’d never heard of.…

In today’s marketing world, the notion that “content is king” has become so engrained in how we create our websites, build trust…