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LLM 89 The ideal frequency for outdoor advertising exposure
Posted Jun 13, 2019

LLM 89 The ideal frequency for outdoor advertising exposure

Dr Alistair Goode of Gorilla in the Room shares research on outdoor advertising that reveals the ideal frequency of exposure. The research was funded by Primestar, Clear Channel, Blow up Media and Kinetic.

In this episode we talk about:

The awareness test: https://www.youtube.com/watch?v=2pK0BQ9CUHk

Gorilla in the room: https://gorillaitr.com/

Host: David Bellerive
Runtime: 25:16
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