Vitaly Pecherskiy, Co-Founder & COO of StackAdapt, joins Kevin Hayes for an in-depth conversation on native advertising.
They cover the native advertising landscape, quality vs quantity in native advertising, outcomes and measurement, and content production. Along the way, they explore examples of brands that use native well and clear up some of the terminologies.
Enjoy the conversation!
You can connect with Vitaly at StackAdapt