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LLM 84 The Ikea Effect with Gary Mortimer
Posted May 9, 2019

LLM 84 The Ikea Effect with Gary Mortimer

Gary Mortimer joins David in a conversation about the Ikea Effect, as well as how marketers can capitalize on the shop local movement.

Gary is an active researcher in the areas of food retailing, retail operations and shopping behaviour, particularly consumer behaviour in food retailing and shopping.

You can connect with Gary on Twitter @the_grocery_dr

He's also on LinkedIn 

Host: David Bellerive
Runtime: 27:29
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