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LLM 87 What's the right tone of voice for brands in social media?
Posted May 30, 2019

LLM 87 What's the right tone of voice for brands in social media?

What is the correct tone of voice for a brand on social media? Should you be casual? Is there evidence that this will help your business? Renato Hubner Barcelos is a professor at the University of Montreal in Quebec in the department of Marketing, and he has conducted a few studies that may give you some answers. Some surprising answers!

 

Renato Hubner Barcleos on LinkedIn

Renato on Facebook

Renato's website

Host: David Bellerive
Runtime: 33:46
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