Creative Development
Creativity. Imagination. Inventiveness. Originality. As a team of innovative thinkers, there’s nothing we love more than really digging into a brief and letting our creative minds work their magic to lead us to the best creative solutions. Through group and individual brainstorming and concepting, we shape and mould unique and deeply thought-out creative concepts and ideas—and collaborate to create effective and impactful ideas.
Video Development
When it comes to content, video is the heavyweight champ of audience engagement. We love creating visual stories through video and can work with you at any step of the video development process. Whether you need a script developed, a shoot directed, general video production, an in-house team of videographers, or all of the above—we’re on it. Our experienced team has had a hand in creating everything from social media videos to high-production TV spots (and, of course, everything in between).
Media Planning & Buying
Media plans are built annually or on a campaign basis. Media planning determines where, when, and how often advertising is placed in order to maximize engagements and ROI. The media plan might split advertising spend and resources between various online and offline channels such as broadcast, print, paid ads, video ads or native content. Our media planners and media buyers work with channels to negotiate the best value for clients and premium placements.
Search Engine Marketing
Everyone uses a search engine in their day-to-day life. It’s how we find what we’re looking for as consumers. Search engine marketing (SEM) can be a very effective online marketing channel and a smart way to reach your audience. We research what your desired demographic is searching for, build your ads, ship them and manage from there. Ultimately, we’re here to help your brand get seen by understanding your audience’s buyer journey and intentions.
Digital Analytics
Digital analytics is the analysis of data to drive improvement of the online experience that your customers and potential customers have. This needs to translate to better outcomes—online and offline. Businesses need to be looking at both quantitative and qualitative digital data. This is done by using sophisticated analytical tools, like Google Analytics. We can help you define your business objectives and use Google Analytics to test those objectives.