Digital Media Strategist
Click to see the job description.
Click to see the job description.
Digital Media Strategist
Phoenix Group is looking for a talented digital media strategist to join our marketing services team in Regina, Sk. We're an award-winning marketing agency that helps clients across Canada win in the digital world.
You'll work with a team of passionate individuals who create high-impact campaigns that help improve our client's bottom line. Led by our digital media director with experience in everything digital, we're looking to add a brand new face to the Phoenix team.
Here’s what you’ll do
- Working within a team to implement diverse digital marketing plans from start to finish.
- Recommend and implement new ideas and innovations to improve digital performance.
- Setup and manage/oversee management of digital campaigns
- Lead campaigns and collaborate with internal stakeholders to maximize marketing efforts.
- Provide recommendations on ad and conversion strategies – think CTA’s, conversion points, acquisition, user journey.
- Provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics.
- Monitor and report on ad campaigns across multiple platforms.
- Identify unmet needs, goals, opportunities and challenges
- Identify trends and insights in order to achieve maximum ROI for our advertising campaigns
- Prepare and deliver post analysis
- Stay up to date on the latest industry trends
Here’s what you need
- 2-3 years’ experience setting digital marketing strategy
- Deep knowledge of digital/new media marketing techniques
- Experience targeting specific goals, focused metrics and KPIs when setting strategy.
- Strong understanding of Google Analytics, Google Tag Manager, Google Data Studio
- Familiarity of the major digital paid media and social platforms
- Deep understanding of CPM/CPC/CPA/CPL/R&F
- Experience as a digital marketing strategist or similar role required
- Post-secondary diploma preferably in a media or marketing related program
- Excellent understanding of analytics across all paid and non-paid media and web platforms
- High degree of initiative and productivity, as well as having a positive attitude and willingness to learn
- You have high experience working with digital marketing platforms such as Google AdWords, Facebook Business Manager, Google Analytics and Google Tag Manager
- Desire to learn and stay ahead of the media curve
Please submit resume to powersthatbe@thephoenixgroup.ca.
Integrated Media Specialist
We are looking for you - dynamic, best-in-class talent - to join the Phoenix Media team an integrated media specialist. In this role you will assist in the ad operations of our top clients and help take advertising to the next level. You will ensure the effective technical check of campaign assets, proper tracking setup, working with relevant parties to achieve accurate and timely posting of online ad campaigns. This opportunity will kick-start or evolve your career in media and provide the opportunity to work with leading brands.
Here's what you’ll do
- Work in a variety of other 3rd party ad servers to manage and administer all creative and tracking assets for campaigns
- Gather data to facilitate the buying process including RFPs, circulation data, rate cards, closing dates, etc.
- Provide support for Media Planners, Analytics, and external creative vendors to ensure campaign goals and objectives are satisfied and internal processes are adhered
- Follows internal processes and procedures for successful client campaign execution
- Comfort and knowledge in tools such as Google Analytics and Google Tag Manager is preferred
- Setting up campaigns on self-serve digital ad platforms (i.e. Facebook, Google AdWords), monitoring ad spends and optimizing ad performance
- Produce trafficking assets requested from internal departments and 3rd party vendors and deliver to publisher sites
- Work with standard display units, rich media creative, in-stream video, mobile creative, site-tracking tools and awareness study tracking
- Troubleshoot any ad creative issues that affect tracking, implementation, or reporting.
- Be a primary point of contact for external vendors/publisher sites for all online advertising technical issues and questions
Here’s what you need
- Post-secondary diploma preferably in a media or marketing related program
- Previous experience in related field strongly preferred
- Excellent communication, customer service, organizational skills, as well as excellent analytical, problem-solving, and follow-through skills
- Ability to collaborate well with teams, proactively manage multiple tasks, and prioritize responsibilities given specific deadlines
- High degree of initiative and productivity, as well as having a positive attitude and willingness to learn
- You have experience working with digital marketing platforms such as Google AdWords, Facebook Business Manager, Google Analytics and Google Tag Manager
- Attention to detail required
- Strong MS excel skills
- Willing to continually learn and stay ahead of the new media curve
- Strong written and verbal presentation
Please submit resume to powersthatbe@thephoenixgroup.ca.