Case Study

Great Western Brewing Company

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Cheers to the Underdogs

As a small regional brewer in Saskatchewan, Great Western Brewing Company’s brands Original 16 and Great Western sit on the same shelves as big beer companies. They had the roots, the product, and the story—but lacked a true connection with their core market. We helped build strong local brands that beer drinkers would be loyal to.

What we did:

  • Branding
  • Content Production
  • Creative Development
  • Packaging
  • Digital Plan

49%

of Saskatchewan respondents strongly agree that Original 16 is “the brand for me” in 2018

11,961,221

organic video views (and growing)

Original 16 Brewery Sessions

Original 16’s premium beer drinkers love music. We filmed a series of intimate music videos with up and coming Western Canadian musicians inside the Great Western brewery. The videos are a direct reference to the brand’s essence of going all in and never giving up.

  • 11,921,221 organic Facebook/YouTube views
  • 977,961 qualified paid views
  • Original 16 intent to purchase rose 43% in 2018

Colter Wall

The Devil Wears a Suit and Tie

Bombargo

Desperate

Great Western’s A Beer With

We asked Saskatchewanians: if you could have a beer with anyone, who would it be and why? This video series lived and breathed the Great Western brand. It was local, familiar and accessible—further establishing a brand that beer drinkers can truly identify with.

  • 99,503 organic Facebook views
  • 278,876 qualified paid views
  • Great Western intent to purchase rose 11% in 2018

A Beer With

Brad Wall

A Beer With

Ashlyn George

Showcasing True Saskatchewan Beer

Our work with the Original 16 and Great Western brands has been well-rounded. From traditional media including outdoor creative, TV and radio campaigns, on-premise, retail and packaging to digital-focused marketing through social media content creation and management, website design and online promotion.