Kerri Michell joins us as our new President.

Kerri is a marketing leader who knows how to build strong teams and elevate brands. She understands the creative side of storytelling with experience getting big ideas off the ground. The kind of leadership that will help our clients shine.

At the same time, we get to celebrate one of our own! Laila Haus is moving up to Vice President, Creative. After 17 years of helping shape Phoenix’s creative identity, she’s ready to take the lead and continue taking our work to new heights.

 

Why we’re fired up about Kerri

 

Kerri has seen marketing from every angle. building brands across diverse industries that demand both creativity and results. At FCC (Farm Credit Canada), she led marketing strategies that connected with ag communities across the country, proving her ability to understand complex audiences and translate that into a compelling story.

More recently, as President at Farmer Jane, she helped elevate a Saskatchewan-grown cannabis brand, navigating a rapidly evolving industry while building authentic connections with consumers. Her experience spans from agricultural finance to emerging consumer markets—exactly the kind of strategic versatility our clients will benefit from.

She also knows Phoenix from her time as Chief Brand Officer at Economic Development Regina, where she partnered with us on destination marketing projects. She gets our clients, our market, and our style of collaboration.

"Phoenix has always impressed me with their ability to turn big ideas into meaningful connections," says Kerri. "I'm excited to help build on the incredible foundation."

Mostly, she’s about people — building teams and nurturing the kind of talent that creates award-winning work.

Kerri officially joins us November 3rd

 

 

Why we’re proud of Laila

 

If you’ve seen our work over the last two decades, you’ve seen Laila’s fingerprints. She’s earned awards, respect, and a reputation for making bold ideas real. She is the creative force behind our most memorable work.

"The best ideas come from fearless collaboration, and that's exactly what we're building here," says Laila

Now, as VP Creative, she’ll keep mentoring our people and guiding the vision for everything we put out into the world. Our client’s brands are in good hands.

 

What about David?

 

We wouldn’t be here without him. After 24 years with Phoenix Group and 40 years in the industry, David Bellerive is retiring from day-to-day leadership. His strategic vision and steady hand helped grow the agency that became the go-to partner for the Riders, Casinos Regina & Moose Jaw, SaskTel, Great Western Brewing, Tourism Saskatchewan, SGI, and so many more.

But don’t worry, he’s not disappearing. David will remain a shareholder and a constant supporter of Phoenix.

 

Rising since 1982

We have always been about rising again. From traditional ad campaigns back in the day to today's digital-first strategies, we've thrived by evolving. Bold ideas and smart strategy working in a spirit of collaboration has carried us for more than four decades.

And now, with Kerri joining and Laila stepping up, our leadership team is stronger than ever. Alongside Karissa Hanson (VP Corporate Affairs), Joelle Prochinsky (VP Account Services & Media), and Darren Mitchell (VP Strategic Development), we have the strategic depth and creative firepower to tackle whatever comes next.

Leadership is just part of the story. Behind every great campaign is a team of strategists, creatives, account planners, media planners and digital specialists who bring the magic to life. Their passion and expertise drive our client’s success.

Honestly? We're just getting warmed up.