This week, Kevin Hayes hosts the Lessons Learned in Marketing podcast and talks with Cam Steed about Social Media Monitoring.

The purpose of media monitoring is to capture content that is published by people. Typically brands monitor social networks, the web, radio, TV, newspapers, etcetera, for any mention of a keyword, phrase, brand name or person. 

Cam breaks down the spectrum of what you can and can't monitor — and how some networks are more open than others. And he shares his thoughts on what you should expect from media monitoring and how to implement social monitoring in your own business.

Beyond monitoring for your own brand, Cam also explore how brands are creating social strategies built around social media monitoring. Lysol used social media monitoring strategically to trigger marketing initiatives. Learning where It has even led to a flu tracker, all driven by social media monitoring.

Social media monitoring has also helped companies care more and become more meaningful to their audiences.

Hear the episode here, or on iTunes