This week on Lessons Learned in Marketing I talk with Rory Capern, Managing Director of Twitter Canada. Joining the conversation is  Kevin Hayes Digital and Media Strategist at the Phoenix Group.

Rory shares what's new at Twitter Canada.

It's fascinating (and delightful) to hear about Twitter's commitment to their own brand and their self-discovering of what they do differently. Rory shares the brand and how they are applying that to everything they do.

We talk about product development, including the work they are doing to make Twitter safer, the algorithm and how it's all going to help brands.(even the new ad formats).


Rory shares how brands continue to succeed using Twitter for customer service and which Canadian brands are using Twitter really well. And we wrap up by exploring some common mistakes brands make on Twitter.

Enjoy the conversation!

You can connect with Rory on Twitter @rorycapern

Learn more about Twitter by following @twittercanada

Follow Kevin Hayes on Twitter @kevinhayesca

And you can join me there @davidbellerive

I figured for a Twitter episode, it should just be Twitter connections...