Kellie Garrett is the guest this week on Lessons Learned in Marketing. It's been recently announced that Kellie is receiving a lifetime achievement award from IABC, and I took that as a great excuse to invite Kellie onto the podcast.

Our conversation ended up being quite wide-ranging, which isn't surprising if you know Kellie. Her knowledge and experience seem to have no ends. 

We start by talking about word-of-mouth, how to help it grow and how people and brands need to be authentic. One of the most challenging parts of defining a brand, a strategy or an individual, is recognizing what you are not, as well as what you are.

Kellie talks about self-awareness for brands and for people, and I ask her if the desire to become self-aware is something you can instill.

She also talks about how the skills of a communicator can be used to influence and impact business.

I told you it was wide-ranging.

Enjoy the conversation.