Book publishing and marketing?
Bruce Walsh has taken books nobody wants to read, on topics nobody wants to hear about and turned them into national best sellers. Academic books.
There's a lot to learn about marketing from Bruce Walsh and the work of the University of Regina Press.
A veteran of the book industry, Bruce has transformed academic publishing and publishing.
Leading scholars are now coming to the University of Regina Press. In our conversation, Bruce talks about the U of R Press vision, its passion, and commitment to an idea. From simple marketing tactics to the big idea, Bruce is one of my favourite people to speak to.
Enjoy the conversation