Les Holmlund, Digital Marketing Consultant from Tourism Saskatchewan, is David's guest this week on the podcast, Lessons Learned in Marketing.
Tourism Saskatchewan is a leader in digital, and Les shares insights into what they do, how they manage channels, choose channels and perhaps the biggest challenge of all, how they source and distribute content.
The conversation ranges from collecting content, to the tools they use, to influencer marketing. Enjoy the conversation.
You can reach Les on Twitter at @LesHolmlund
You can reach me on Twitter here @DavidBellerive