On this episode, Kevin Hayes talks with Doug Lacombe, President and founder of Calgary digital agency Communicatto. Kevin and Doug talk about how people are using social media, content and the state of organic reach.

Where it used to be you could publish to Facebook and you'd have a reasonable chance of reaching your audience—now these platforms are choking off organic reach to promote their paid platforms. All of which means you need a strong media mix.

Kevin and Doug talk about how the "set it and forget it" model has given way to complex optimization and why today the need is to constantly adjust your creative and your media buy. 

You'll hear how they are finding not all ad platforms are equal, and how to use testing for success.

Enjoy the conversation!

Here's how you can connect with Doug;