Jon Mamela shares marketing and advertising initiatives Destination Canada is doing to attract international visitors, from influencers to Korean television programs.

Destination Canada is tasked with attracting international visitors and our conversation covers some of the innovative programs and campaigns they've developed. Jon shares how Destination Canada finds out who the potential markets are, and shifts in tactics in recent years to attract those audiences. 

We wrap up by exploring the growing indigenous tourism industry in Saskatchewan and Canada.

Enjoy the show!