Marketing rideshare. How do Uber and Lyft attract drivers and what lessons can we learn from them about customer experience?

Harry Campbell, is "The Rideshare Guy," writer, podcaster, and author of the book The Ride Share Guide. Harry knows everything you’d ever need to become and succeed as an Uber or Lyft driver.

Jared Spool is the founder of User Interface Engineering (UIE), the largest usability research organization of its kind in the world. He’s been working in the field of usability and design since the 70s.

Jared shares his thoughts on what makes the rideshare user experience amazing and how to improve the user experience (customer experience) in your business.

Let’s catch a ride!