Dr Alistair Goode of Gorilla in the Room shares research on outdoor advertising that reveals the ideal frequency of exposure. The research was funded by Primestar, Clear Channel, Blow up Media and Kinetic.
In this episode we talk about:
The awareness test: https://www.youtube.com/watch?v=2pK0BQ9CUHk
Gorilla in the room: https://gorillaitr.com/
