Welcome to Episode 3 of Lessons Learned in Marketing. A conversation with Mark Watson, Vice President of Marketing for Great Western.
Mark and I start by looking back at how he arrived in Western Canada working with Great Western. That history in consumer packaged goods influences the work he is doing with Great Western.
We wind our way to creative briefs, and Mark shares his strong belief in the power of a great creative brief. Then we wrap up with a discussion on the importance of trust.
This podcast is a lot less tactical than the past two, but there are always some lessons to be learned...
Enjoy the conversation!