A special episode on what makes great radio advertising.
My guests are Mike Tennant and Dan McMannus.
Mike has created hundreds of campaigns, won every award I can think of, conceived, produced and co-wrote two very popular CBC Radio series O'Reilly on Advertising and The Age of Persuasion, and co-written a bestselling book based on advertising.
Dan McMannus is a voice director and producer with 6 degrees in Calgary. Dan is the best voice director I’ve worked with. And he’s directed and produced more than his share of award-winning spots.
Our conversation covers writing great radio, casting and directing talent, and includes some gems that will help you make better radio.
This is a bit of a different format this week, a format I'd like to come back to a few times a year, where we get a chance to explore one topic or medium. I'd love to hear your thoughts! Send me a note or leave a comment.
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Mike Tennant is reachable at miketennant.ca
Connect with Dan McManus at sixdegrees.ca