Our Cause

George Reed Foundation-Community Hero

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A Community Hero

The George Reed Foundation, established by celebrated former Saskatchewan Roughrider running back George Reed, has been a foundation we’ve been proud to support for almost ten years. The foundation’s work is centered around helping physically and mentally disabled and challenged individuals in our community—supporting programs that focus on learning and healthy, active living.

What we did:

  • Visual Identity
  • Logo Design
  • Graphic Design
  • Copywriting

Visual Identity

George wanted a clean and simple identity, that like the man, wasn’t grandiose. We created a visual identity and style guide for the George Reed Foundation that had a look and feel that truly reflects George as a person: classy, honourable, accountable, official and established.

Charitable Events

Since 2011, we’ve been creating everything from tickets designs and invitations to programs and menus for George Reed’s highly anticipated annual charitable events—the George Reed Foundation Mosaic Gala and the George Reed Classic Golf Tournament.