Case Study

Global Ag Risk Solutions

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A Crop Insurance Revolution

In 2013, Global Ag Risk Solutions (GARS) entered the market with an innovative product that changed everything about crop insurance. But how do you compete against subsidized government insurance? This is a story of disruption and education for farmers who want no limits on their ability to grow their farm.

What we did:

  • Account Management
  • Strategy
  • Graphic Design
  • Copywriting
  • Advertising Plan
  • Digital Plan
  • Media Planning and Buying
  • Brand Plan
  • Content Production
  • Video Development
  • Market Research


revenue growth in 7 years


multi-peril crop insurance carrier in Canada


in Canadian agriculture risk covered by GARS

Building Brand Trust Through Education

Production Crop Insurance (PCI) from GARS was new to Canada and we needed to show farm operators that insurance could help them increase their profits. A strategy of disruption and education. We spoke to farmer’s hearts with hard hitting radio, online testimonials and education content. Then we delivered robust lead generation campaign that brought GARS in front of farmers.