Changing Perceptions in Our Community
Saskatchewan has the highest impaired driving rate among all Canadian provinces, at 575 incidents per 100,000 population. The national average is 201. SGI’s vision is to “achieve the safest roads in Canada while caring for customers.” We’ve worked with SGI over the years to face these challenges, creating impactful campaigns to affect positive change and change drivers’ attitudes and behaviors when they’re out on the road.
What we did:
- Digital Strategy
- Creative Development
- Project Management