Saskatchewan Roughriders

The Saskatchewan Roughrider Football Club is the green and white thread woven into the rich fabric of Saskatchewan. Being a small market team in the Canadian Football League, it has become a metaphor for being the underdog that overcomes adversity and wins—growing to establish itself as one of Canada’s leading professional sports clubs and the third most respected sport brands in Canada. We’ve proudly worked alongside the Riders for over 22 years – helping them evolve and define their brand and creating campaigns to amplify their relationship with their passionate and loyal fanbase, Rider Nation.