Case Study

Sport Select

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Stacking the odds

Sport Select is all-in against the global online gaming companies. They gave us the task of bringing their message to sports gamblers — better odds and more leagues.

What we did:

  • Marketing Plan
  • Market Research
  • Project Management
  • Creative Development
  • Copywriting
  • Graphic Design
  • Digital Plan
  • Video Development

The Rush and the Release

The arrival of new international online and daily fantasy sports options threatened Sport Select’s market share. To compete, we created a campaign that married the ritual of playing with the rush of game play. Using fast edits and exciting sound effects, we captured the ritual of researching and purchasing the ticket, and the heart pounding moments that could make or break a ticket. 

  • 30 second spot had an average completion rate of 85.55% online and on the Rogers app
  • CTR on display banners was 30 times higher than a standard display ad
  • Clicks were overwhelmingly made by people between the ages of 25-49, hitting the sweet spot of our player demo


The campaign stands out in a crowded market. Sport Select needed us to play smart with its budget and double down on impact. An all-digital campaign included 15-second video and multiple display executions that quickly raised awareness of the changes.