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Podcast, Ep. 74

LinkedIn Expert Viveka von Rosen

Viveka von Rosen, the “LinkedIn Expert”, is the author of the best-selling LinkedIn Marketing: An Hour a Day and LinkedIn: 101 Ways…

Podcast, Ep. 73

Brendan McCormick - Ad Standards Coalition for Better Ads

The Coalition for Better Ads is working to improve the online ad experience for consumers. They've conducted extensive research and have…

Podcast, Ep. 72

Katrina German - Action Tracking: Master Your Digital Marketing Strategy

Author, entrepreneur, consultant, and leader; Katrina German is our guest this week with the release of her book Action Tracking: Master Your Digital…

Podcast, Ep. 71

How Uber markets and how to market like Uber

Marketing rideshare. How do Uber and Lyft attract drivers and what lessons can we learn from them about customer experience? Harry Campbell, is…

Podcast, Ep. 70

Marketing free agent athletes

Athletes are brands — you could even argue they are small businesses. How do they market themselves? This episode we talk to CFL wide receiver…

Podcast, Ep. 69

Marketing Automation Adriel Michaud ActiveDEMAND

On this episode, Adriel Michaud, VP of Marketing from ActiveDEMAND, talks with David Bellerive about marketing automation. Together they define it,…

Podcast, Ep. 68

Gil Eyal CEO of HYPR

This week we dig in a bit to influencer marketing and the HYPR platform. HYPR CEO Gil Eyal talks with David about influencer marketing and how it is…

Podcast, Ep. 67

Jim Aho

A master and supporter of big ideas, Jim Aho shares lessons learned from a 40-year career in advertising. Jim encourages us to dig for the big idea,…

Podcast, Ep. 66

Jaimie Love - Social School

On today's episode, David talks with Jaimie Love of Social School.  Social School is exactly what it sounds like, a school dedicated to…

Podcast, Ep. 65

Deborah O'Malley - GuessTheTest.com

Deborah is a data scientist, conversion expert and the founder of GuessTheTest.com. She joins David to talk about the new site, and a wide-ranging…

Podcast, Ep. 64

Christine Thille - Rock 102 Saskatoon

Christine Thille, Sales Manager at Rock 102, joins us to talk about radio. She shares thoughts about radio's effectiveness and relevance, how…

Podcast, Ep. 59

Jon Mamela - Destination Canada

Jon Mamela shares marketing and advertising initiatives Destination Canada is doing to attract international visitors, from influencers to Korean…