Welcome to the new year, and the first guest on Lessons Learned in Marketing, Associate Professor Lisa Watson for the University of Regina. Lisa tells us about the new marketing research lab at the Hill Levene Schools of Business. We also talk about her recent research in social marketing and award winning paper on the effects and responses to advertising messages of shame, fear and positive appeals in obesity-related marketing.
Insights
Welcome to the new year, and my conversation with Associate Professor, Lisa Watson. Lisa tells us about the new marketing research lab at the…
This week join my conversation with the President and CEO of Great Western Brewing. Michael shares his insights on challenges facing the beer…