Welcome to the new year, and my conversation with Associate Professor, Lisa Watson. Lisa tells us about the new marketing research lab at the University of Regina School of Business, and we talk about her recent research in social marketing. Her recent paper compares the effects and responses to advertising messages of shame, fear and positive appeals. If you'd like to explore the paper, you can download it here:
Motivational Response to Positive, Fear, and Shame Appeals in Obesity-related Social Media Marketing Campaigns.
Enjoy the show!