This week my guest is Kathy Wagner, co-founder of Content Strategy Incorporated in Vancouver. 

I really enjoyed this chat, and Kathy shares a lot of gems, starting with why should we create content at all and the difference between good content and bad. We touch on how to target your audience and the most important thing you need to do to create relevant content.

Kathy shares some common mistakes companies and marketers make and offers advice on how to avoid them.

She even gives some great advice on resourcing, sustainability and, surprising to me, where we're creating too much content and where we're not creating enough. 

Enjoy the conversation.