Terry O'Reilly joins Lessons Learned in Marketing. He is the host of the popular radio program Under the Influence, co-author of The Age of Persuasion, and co-founder of Pirate Radio. 

Terry has a new book, This I Know: Marketing Lessons from Under the Influence. It is a rich resource for businesses, marketers and advertisers providing some solid advice from a Canadian advertising legends.

Terry shares some of his thoughts from the book and raises some important questions that you should be asking, starting with: What business are you in? 

In his book he shares many stories from his show, his research and his own experiences.

Enjoy the conversation!